The Legacy of Martin Luther King Jr. - 1123 Words

Martin Luther King Jr. (January 15, 1929 - April 4, 1968) was known as an activist and a remarkable leader for African Americans throughout the Civil Rights Movement. He was put in jail for his non-violent civil rights campaigns, spoke out for racial justice, and tried to find an end to racial discrimination. King’s legacy is still known present day, and continues to be one of the most well known leaders. Throughout Martin Luther King Jr.’s lifetime and the Civil Rights Movement, King was devoted to abolish segregation, while bringing equality and justice for his fellow African Americans. With the use of Civil Disobedience, Martin Luther King Jr. was able to end segregation and bring justice to African Americans, while using Mohandas K. Gandhi’s philosophy of a non-violent approach, which used more strength than violence. Established in 1957 after the Montgomery bus boycott ended, the Southern Christian Leadership was formed in Atlanta, Georgia, and Martin Luther King Jr. was the president. The Southern Christian Leadership Conference, also known as SCLC, was formed to end discrimination towards African Americans with the use of Gandhi’s philosophy of non-violent protesting or civil disobedience. The SCLC was made of churches and the ministry of the church from throughout the South, and was developed to organize the protests influenced by the accomplishment of the bus boycott. This group caused the desegregation of some cities in southern states; some of these cities wereShow MoreRelatedThe Legacy Of Dr. Martin Luther King Jr.1874 Words   |  8 PagesT he purpose of this paper is to discuss the legacy of Dr. Martin Luther King, Jr. I will discuss how his leadership has impacted both America as a whole and the United States Army, as well as how Dr. King has influenced my own life as a Soldier, Military Intelligence professional, and leader. The Reverend Dr. Martin Luther King, Jr., embodied many of the attributes that we look for in Army leaders today. Dr. King lived a life characterized by moral courage, selfless service, respect for everybodyRead MoreThe Legacy of Dr. Martin Luther King Jr. Essay2170 Words   |  9 Pagesnot hire a black player. His refusal to accept segregation at hotels and restaurants encouraged them to change their policy. He even joined forces with some of the 50s, 60s, and 70s biggest leaders in the Civil Rights Movement names like Martin Luther King Jr who looked to Jackie for support and guidance. He started to write letters to newspapers and journals and soon took it to the next level. In 1957 he wrote a private letter to the President’s Assistant, Frederick Morrow. He stated that the 1957Read MoreMartin Luther King Jr. and Susan B. Anthony’s Effects on The Brunswick Community1035 Words   |  5 Pagesand Martin Luther King Jr. are both amazing leaders of the suffrage and ci vil rights movements. Anthony with Women’s rights, and King with African American’s rights took Civil Rights as a whole a few great leaps forward; brought forth an era where the Civil Rights Movement is something almost everyone believes in, that equal rights should be something everyone has. In these great leaps forward, King and Anthony have used their influential abilities to help start, carry on, and pass on a legacy. ThisRead MoreCoretta Scott, Not Just the Wife of Martin Luther King Jr. Essay1441 Words   |  6 Pagesprobably only know Coretta by being the wife of Martin Luther King Jr. But what about the important things she did for this country? Coretta put her life in danger for believing what she supported and was right. Mrs. King also had programs to stay together with the community. She supported other people’s beliefs and doing that gave some people motivation that anything is possible. People also have to give her credit for even being Martin Luth er King Jr.’s wife. His family had to go through a lot withRead MoreEssay on Leadership Skills of Dr. Martin Luther King, Jr.823 Words   |  4 PagesDr. Martin Luther King, Jr. Abstract This paper will analyze and study the legacy of Dr. Martin Luther King and how leadership skills helped him in accomplishing his goals. The characteristics that made Dr. King a great leader will also be addressed. By studying great leaders, insight can be gained into what qualities they possess. Dr. Martin Luther King, Jr. Dr. Martin Luther King, Jr. was a vital figure of the modern era. His lectures and dialogues stirred the concern and sparked theRead MoreMartin Luther King Jr. Dr. Martin Luther King Jr. is unarguably the most famous civil rights900 Words   |  4 Pages Martin Luther King Jr. Dr. Martin Luther King Jr. is unarguably the most famous civil rights activist in American history. His story and legacy is taught in classrooms across the country. From birth to death, Dr. King impacted the lives of many people and changed the roles of society forever. Dr. King had one big dream and what shaped his dream begins in Atlanta,, Georgia, and ends in Memphis, Tennessee. Dr. Martin Luther King Jr. was born into a loving and caring family on January 15, 1929 inRead MoreDr. Martin Luther King Jr., A Political Icon Essay1441 Words   |  6 Pagesbecause they and their accomplishments have forever changed society and the world. Dr. Martin Luther King Jr. was one of those individuals. Martin Luther Kings contributions to history place him in this inimitable position. One of the great figures in the march of human history, Martin Luther King Jr., like Gandhi before him, lived by a heroic credo of non-violence. More than two decades since his death, Martin Luther King ideas; his call for racial equality, his faith in the ultimate triumph of justiceRead MoreLeading Organizational Change Essay841 Words   |  4 Pagesexact. That state agency is the State of Arkansas Martin Luther King, Jr. Commission. â€Å"The Arkansas Martin Luther King, Jr. Commission is a state organization empowered to serve all Arkansans. It was created in 1993 by Act 1216 of the Arkansas General Assembly to promote the legacy and philosophy of Dr. Martin Luther King, Jr.† (AMLKC) The newly-established Martin Luther King Jr. Commission†¦exists to promote the teachings and legacy of Dr. King. (Jet) Its presence illustrates Arkansas’ goal ofRead MoreMartin Luther King, Jr. Essay933 Words   |  4 Pages HISTORIC FIGURE: MARTIN LUTHER KING, JR.â€Æ' Historic Figure: Martin Luther King, Jr. i. Life and education. ii. Motivation. iii. Attributes and qualities. iv. Movements, protests and activities. v. Achievements and awards. vi. His legacy. Historic Figure: Martin Luther King, Jr. Martin Luther King, Jr. is a legend whose life, ideas and actions had great influence in the civil rights movement and liberation of the oppressed in the US and the world. King was born on Saturday, JanuaryRead More Dr. Martin Luther King’s Why We Cant Wait Essay531 Words   |  3 PagesDr. Martin Luther King’s Why We Cant Wait While reading Dr. King’s novel, I was able to get an uncensored idea of what African Americans went through in their struggle for civil rights. I cannot comprehend the extent to which they suffered while protesting, and it would be ignorant of me to think that I could understand. The many people who fought with Martin Luther King, Jr. for civil rights understand something about this country that I am only beginning to discover. I can only hope this

Maintaining Motivation Educational Goals Essay - 1374 Words

As many of us near our senior year of high school we all begin to think seriously about pursuing our education further and what we want to come of it. This is also the time when we pick a major and sometimes incorporate graduate school into our future goals. These educational goals that we form at an early age reflect our desires most truly because we have yet to be discouraged by hardly anything. However, the downside is that in many cases rising college students don’t realize all that entails reaching the goals they have set for themselves. As a result, many students falter in their pursuit towards the original set goal. There are several common ways in which students deviate from the original plan. Some students begin college under a†¦show more content†¦The Problem College dropout rates have been improving over the past 40 years, however; half of college students drop out before receiving a degree (Dynarski, 2008). With respect to the fact that many students drop out of college for reasons not under their control; those who consider dropping out due to loss of motivation should consider the importance of a college education today in order to efficiently weigh out their options. The U.S. Census Bureau has determined that a college graduate earns over 1 million dollars more than a high school graduate in a life time (Giving Up On College Is Not An Option, 2006). Although money may not be a source for happiness it supplies you with the necessary resources that can enable you to achieve other goals that directly inspire happiness. However, keeping sight of the benefits to come from an education will not entirely inspire you to continue on the road towards achievement without the presence of autonomous opportunities. This idea suggests that you are more likely to succeed in a higher education setting if you were autonomous in your decision of which college to attend. Parents should allow their children to be fully involved in this decision. Furt hermore, students that choose to continue their education often switch out of their desired major one or more times. Research has shown that choosing the wrong major is the most frequently identified life regret for Americans (Beggs, Bantham, Taylor, 2008).Show MoreRelatedMother As Motivator Of Motivator Essay920 Words   |  4 PagesMother as Motivator of B.Ed. Trainees for Education Patel Dharmi Baldevbhai Assistant Professor Shri Mahavir Vidhyamandir Trust B.Ed. College Pandesara, Surat. Abstracts: Motivation is the desire or drive within a person to achieve some goal. Mother’s role as a motivator is challenging for her child’s educational development. Objectives of the study are to know the qualities and to know the thoughts of mother as motivator for B.Ed. trainees. 147 trainees of 10 B.Ed. colleges affiliated with VNSGURead MorePatient Educational Plan1346 Words   |  6 PagesPatient Educational Plan Nur/427 Monday, March 29, 2010 Sara Gerrie, MSN Introduction Prolonged and chronic ethanol (ETOH) use has devastating effects on the gastrointestinal (GI) tract. ETOH is easily absorbed from the intestine and diffuses quickly throughout the body. The bulk of the ETOH is metabolized in the liver. ETOH abuse produces functional and structural changes in the GI tract, such as in the stomach, small intestine, liver, and pancreas (Geokas, Lieber, French, Halsted 1981)Read MoreContinuing Academic Sucess1291 Words   |  6 Pagesensure their academic success by knowing the benefits of setting goals, knowing available resources, and by knowing the writing process, and maintaining academic integrity. Benefits of setting goals Setting goals help increase your motivation by creating a positive climate. They help you plan and gain control over your future and they also add challenge and purpose to your life. Goals also provide a sense of accomplishment. By setting goals you put more focus on the results which make you work smarterRead MoreCareer Journey For Success : My Career Path941 Words   |  4 Pagesresponsibilities, and industries (Berry, 2003). As I prepared for my new journey, I evaluated my decision, researched, planned, applied for new occupations that interest me, and prepared for my new career in Management. Motivation I soul searched my career path to ensure my thoughts and motivations were parallel. Although, I managed a call center for many years, often versioned quitting because the position lacked fulfillment in many areas. I realized I possess the ability to lead others and get encourageRead MoreEssay about Busman1552 Words   |  7 Pagesmanagement is linked to productivity as it is directly linked to strategies and objectives of the organisation, as it relates to the ongoing management of the vital resource and asset, which are people. Therefore HRM must ensure that employees achieve goals and objectives within constraints. - Part of meeting organisations objectives is through ensuring that sufficient numbers of motivated and skilled staff are available to work efficiently and effectively, managing their resource to ensure high levelsRead MoreMotivation, Goal And Their Gpa845 Words   |  4 PagesCollege Graduation focusing in different levels of observation like motivation, goal-setting and their GPA. According to Dweck et al, When face with a difficult academic challenge, why do some student cheerfully roll up their sleeves ready to dig in and tackle the problem, while other students throw up their hands and in despair and defeat? Dweck argues that these two behavioral patterns reflect different underlying achievement goal orientation and different explicit stories of intelligent (Dweck,Read MoreThe Value Percept Theory : Job Satisfaction991 Words   |  4 Pagesorganization, Ms. Williams experienced a lack motivation causing withdrawal behavior. KidCare needs to direct efforts towards supplying Ms . Williams values of a promotion, by applying the proper motivation, to accomplish her goal at a persistent time; which will rebuild her commitment and satisfaction with the organization. To maintain high job satisfaction, employers need to motivate employees to improve productivity. The three key elements for successful motivation are direction, intensity, and persistenceRead MoreEmpowering The Intrinsically Motivated Mind861 Words   |  4 PagesDecember 9, 2015 Abstract Incentive theories were examined to recognize how motivation benefits the self-directed learner. The purpose of this inquiry was to become familiar with intrinsic motivation and its components. The documented research includes information gathered from journals, articles, and empirical results. Further analysis is being considered if time permits. Keywords: growth, intrinsic, learner, motivation, personal, self-directed, self-motivated Empowering the Intrinsically MotivatedRead MoreHuman Resource And Personnel Manager At Uc San Diego997 Words   |  4 Pagesof overseeing recruitment, employee relations, policy development, payroll, and benefits. Personnel management is a special branch of management that is focus on the concerns of employees at work and their relationship with the organization. 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Green House Gas Emission Using BI

Question: Discuss about the Green House Gas Emission Using BI. Answer: Introduction: This report is about the analysis of the data regarding a global environmental issue using the Business Analytics tools. The software package used for preparing this report is the IBM Cognos Cloud Platform. In the area of the global environmental issues, the global warming is the most dangerous issue. The main reason of the global warming is the emission of different types of green house gases (Joos et al., 2013). The level of CO2 and other harmful gases is gradually increasing in the global environment. In this context, the study has been done with the data regarding the different types of gas emissions done by different countries in the world. The data has been collected from 142 different countries across the globe. Green house gases are used as one variable (GHG), where the total amount of these gases are represented in a quantitative value (Maroto-Valer, Song Soong, 2012). Other harmful gas emissions taken in to consideration are CO2, VOC, CO and SOX. The analyses of the data w ith the help of the dashboard developed in Cognos are given in this report. BI Reporting: It has seen that the study of global warming issue is not a novel study in the area of science. It has also become apparent that the green house gas or the GHG are the major reason for global warming. When several studies have shown that global warming is the natural process, there is no doubt that emission of green house gases largely affects the economy. All over the world, the industrial revolution had play the crucial role in CO2 being released. It can be said that CO2 has significant impact on global warming because of the existing abundance in the atmosphere. Other green house gases like CO2 starting from Methane, Sulpherdioxaide, Carbon Monoxaideetc largely release from burning fossil fuel (Smith et al., 2013). Worldwide, the emission of greenhouse gas is a source of severe concern. String from the industrial revolution time, there is a gradual increment of emission of green house gas. In this context, according to the NASA report it can be seen that the level of CO2 increased by 38%. At the same time, the emission of other green house gas increased a whopping 148 %. Under such circumstances, it become essential to report the level of green house gas emission so that the current picture of green house emission can be understood (Liu et al., 2012). In order to understand the emission of green house gas all over the world, this report thus considered the emission of CO2, CO, SOX, VOC and GHG during 2012 for 142 countries. In order to report the emission rate of all the selected nations, Cognos BI tool has been utilized (Sharda, Delen Turban, 2013). The reporting considered each greenhouse gas individually and then prepared a dashboard to get a clear picture. Figure 1: Dashboard in IBM Cognos (Source: Created by the author) The figure is showing the whole dashboard developed in the IBM Cognos. The dashboard helped to understand the insight meaning of the huge amount of raw data at a glance. The detailed analyses of the charts of the dashboard are given in the section below: Figure 2: Emission of GHG gases (Source: Created by the author) As per the analysis done in this study, the highest contributor of the GHG gases is Australia and the lowest amount of GHG gas emitted in to the global environment by Qatar, Oman, USA and some other countries. As per the data considered for this analysis, the amount of GHG gas emission by Tanzania, Albania, Angola, Armenia and Argentina is 0. In the position of second highest contributor of the GHG gases in the global environment are many. Same condition in the third position has been found in the graph developed in the dashboard. The GHG emission by Australia is too high, which is a major threat to the environment of the country as well as the whole world (Ward et al., 2013). High level of dependency on the technical equipments for the daily life of the people is one of the major reason of the high rate of GHG emission in the environment. In this context, a poor environment consciousness has been found in this country. The data considered in this report is of the year of 2012. Howev er, the country has started some environmental development activities and trying to reduce the emission of the green house gases. In this context, the research and development activities of the country is mentionable. The country is investing a lot of money in the area of alternative technology solution which may able to produce less amount of green house gases. The gap between the countries in the third position and the fourth-fifth positions is very high (Peters Romi, 2014). It can be said that the countries, which are in between the fourth and last position have contribute little amount of GHGs but the countries in the higher position are really emitted major amount of GHGs in the environment. This is a big threat to the global environmental damage. Figure 3: Emission of CO2 (Source: Created by the author) After the GHGs, the emission rate of the CO2 has been analyzed through the dashboard chart. Peak value of the CO2 has been emitted in the environment by Qatar. Other countries like Kuwait, Bahrain, Luxembourg have contributed a large volume of CO2 in the environment. The amount of CO2 contributed by Qatar is very high as compared to other countries considered in this report. Even the country is the second position has a huge difference with this country. This gas is one of the most harmful gases among the green house gases. The increasing among of this gas is also responsible for the global warming. The high volume of CO2 is also very dangerous for all the living animals including the human beings in the planet. Therefore, the countries in the upper section of the graph represented above must look into this figure. The issue is gradually increasing the global environment is getting hampered due to this gas emission (Harrison et al., 2015). Necessary steps must be taken immediately fo r balancing the level of CO2 in the environment. Figure 4: Emission of VOC (Source: Created by the author) Another important component behind the global environmental damage is the Volatile organic compounds (VOCs). These are the organic chemicals, which have high level of vapour pressure. The emission of VOCs is not as harmful as the other gases considered in this report, but this has high level of impact on the health of both human and plants. Research work regarding the amount of VOCs emitted into the air is quite difficult work (Gerber, Henderson Makkar, 2013). Very few amount of data available regarding the emission of this. The diagram given above also shows lack of data for the level of VOCs emission. As per the analysis of the available data, the maximum amount of VOCs has been contributed to the environment is Chile. The amount of VOCs emission by this country is so large than the other countries. There are some other countries also, which are contributing significant amount of VOCs in the air such as Canada, Australia, USA, New Zealand, Israel and others. The other countries ar e in the medium level, which can be managed. However, they have to keep the level low. Figure 5: Emission of CO (Source: Created by the author) The emission of CO has been also analyzed form the data set. The above graph is showing the amount of CO emitted by the countries considered in this report. The highest amount of CO emission has been done by Ice land. The amount of CO emission in the year of 2012 is very high than all the other considered here. This is a very harmful gas to the human beings and all other living animal of the planet (Stewart et al., 2013). The increasing rate of this gas should be minimized for balancing the environmental condition of the whole world. After the highest contributor of this gas, there are 12 other countries, which are in the second position in the graph represented by the data considered for this study. Australia, USA and New Zealand are in the third and onwards position regarding this gas emission. The contribution of other harmful gases are also high for these countries. Therefore, the analysis is saying that these countries are performing very poor environmental development related a ctivities than the other countries of this report. Figure 6: Emission of SOX (Source: Created by the author) The analysis of the emission of SOX is again giving the name of Iceland as the top most contributor of the gas. In this picture, it has been seen again that the country has a huge difference with the emission level of other countries. Australia is in the second highest contributor of the SOX. After the second position, there are 13 countries in the similar level in SOX emission. New Zealand and USA are also not in very lower position in emitting the SOX. After analyzing the data regarding the SOX emission by the countries, it has been found that USA, Australia and New Zealand have been found in the top list in every type of green house emission. Therefore, it can be considered that these countries are contributing major amounts in the environmental damage of the countries as well as the whole world. The government and the common people of these countries should focus in the area of the green house gas emissions in the environment of the whole world. Recommendations: It has become clear from the above discussion that the emission rate is quite high in some selected nations. Therefore, they needs to devise proper long term strategic plan so that the emission rate remain under control. In order to mitigate the emission rate, the developed nations already implements innovative instruments. However, developing nations that are generating more amount of green house gases needs to consider novel strategies. Below are the strategies that can be utilized to mitigate the issue of green house gas emission. There are several institutions like LEDS, NAMAs build different frameworks to control the greenhouse gas emission. While LEDS provide strategic framework, NEMAs are prominently dealt with government policies to monitor the green house gas emission rate both at the industrial as well as residential level. In addition to this they are also supporting developing nations in terms of access to fund, initiating transformation process, etc. Therefore, it can be said that the developing nations is requiring to establish reporting agency or to join such leading institutions as early as possible. The concept of MRV can also be utilized by the developing nations. Though the development of MRV as well as application of MRV is challenging in the developing nations, it can be assumed that the collection of necessary information related to green house gas emission, preparing green house gas inventories emission projection will support them to implement successful MRV strategy. Conclusion: The analyses of the amount of green house gas emissions have been done in this report. The countries which are contributing the higher amounts of green house gases have been identified and the sections of their contributions are also identified. The analysis have been conducted with the BI tools of IBM Cognos. Thus to conclude it can be said that reporting the major environmental issue namely the green house gas emission using Cognos BI helped to identify the recent trend in green house gas emission as well as to make strategic decision. Use of business intelligence tool also makes the reporting live even if the report consists of large amount of data. Hence, it can be said that use of such business intelligence tool is effective to make reporting in a proper way. Based on the analysis done in thus report with the help of the BI tools of Cognos, some recommendations have been given for decreasing the green house gas emissions and develop a healthier environment. References: Chang, V. (2014). The business intelligence as a service in the cloud.Future Generation Computer Systems,37, 512-534. Chen, H., Chiang, R. H., Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact.MIS quarterly,36(4), 1165-1188. Gerber, P. J., Henderson, B., Makkar, H. P. (2013).Mitigation of greenhouse gas emissions in livestock production. A review of technical options for non-CO2 emissions. FAO. Harrison, R., Parker, A., Brosas, G., Chiong, R., Tian, X. (2015). The role of technology in the management and exploitation of internal business intelligence.Journal of Systems and Information Technology,17(3), 247-262. Isik, ., Jones, M. C., Sidorova, A. (2013). Business intelligence success: The roles of BI capabilities and decision environments.Information Management,50(1), 13-23. Joos, F., Roth, R., Fuglestvedt, J. S., Peters, G. P., Enting, I. G., Bloh, W. V., ... Friedrich, T. (2013). Carbon dioxide and climate impulse response functions for the computation of greenhouse gas metrics: a multi-model analysis.Atmospheric Chemistry and Physics,13(5), 2793-2825. Liu, L., Zhang, B., Bi, J., Wei, Q., He, P. (2012). The greenhouse gas mitigation of industrial parks in China: a case study of Suzhou Industrial Park.Energy Policy,46, 301-307. Maroto-Valer, M. M., Song, C., Soong, Y. (Eds.). (2012).Environmental challenges and greenhouse gas control for fossil fuel utilization in the 21st century. Springer Science Business Media. Mi, M., Zolotov, I., Nem, M. (2016, January). Application of business intelligence solutions from microsoft and IBM on manufacturing data. In2016 IEEE 14th International Symposium on Applied Machine Intelligence and Informatics (SAMI)(pp. 41-45). IEEE. Mikuf, M., Zolotov, I. (2015, January). Application of business intelligence solutions on manufacturing data. InApplied Machine Intelligence and Informatics (SAMI), 2015 IEEE 13th International Symposium on(pp. 193-197). IEEE. Peters, G. F., Romi, A. M. (2014). Does the voluntary adoption of corporate governance mechanisms improve environmental risk disclosures? Evidence from greenhouse gas emission accounting.Journal of Business Ethics,125(4), 637-666. Sharda, R., Delen, D., Turban, E. (2013).Business Intelligence: A Managerial Perspective on Analytics. Prentice Hall Press. Smith, P., Haberl, H., Popp, A., Erb, K. H., Lauk, C., Harper, R., ... Masera, O. (2013). How much landà ¢Ã¢â€š ¬Ã‚ based greenhouse gas mitigation can be achieved without compromising food security and environmental goals?.Global Change Biology,19(8), 2285-2302 Stewart, C. E., Zheng, J., Botte, J., Cotrufo, M. F. (2013). Coà ¢Ã¢â€š ¬Ã‚ generated fast pyrolysis biochar mitigates greenà ¢Ã¢â€š ¬Ã‚ house gas emissions and increases carbon sequestration in temperate soils.GCB Bioenergy,5(2), 153-164. Ward, S. E., Ostle, N. J., Oakley, S., Quirk, H., Henrys, P. A., Bardgett, R. D. (2013). Warming effects on greenhouse gas fluxes in peatlands are modulated by vegetation composition.Ecology letters,16(10), 1285-1293.

Wal-Mart Marketing Research Design

Question: Discuss about the case study Wal-Mart for Marketing Research Design. Answer: Introduction: Selection of the marketing strategy is the most important fact to achieve desired level of success in the business. In order to select a proper business and marketing strategy, a detailed marketing research should be conducted by a business organization. In the marketing research, business organizations need to identify the target market and gather the details about the target market. If the business organization is new in the target, then the market strategy should be different from the strategy sued for a organization which is already an established organization in the target market which is expanding its business. Therefore, the market research strategy and the variables that need to be analyzed for developing the marketing strategy also differs according to the situation of the business organization and the environment of the target market of the business organization. In this case, the business organization is Wal-mart, which is one of the most popular retail organizations in UK. The organization has already spread the business all over the world. Currently it is conducting the business in 28 countries with 11,500 stores in different locations. The estimated number of customers of the company is 260 million who used to visit the stores of the company every week. The e-commerce business of the company is helping the company to have a great success in the world wide market. The supercenters of the company are very popular in the areas in which they are currently conducting the business with grocery products, bakery, deli and dairy products with electronics, apparel, toys and home furnishings products. These supercenters are open 24 hours for the customers. Some specialty shops are also available in the supercenters of the company. The idea behind this is the tendency of the common people to have all the facilities under one roof. The company is now trying to expand the business in the Australian market. For this purpose, a market research need to be conducted for understanding the situation of the target market and to develop a proper business and marketing strategy. In this paper a market research strategy has been developed by considering the current situation of the company and the future demands of the company for expanding the business in the Australian market. Management decision problem and marketing research problem for the expansion strategy: The marketing research will be a problem solving research for Wal-mart. There are some specific problems regarding the business strategy development for which the market research will be conducted. The problems can be divided into two categories, one is the management-decision making problem and another is marketing research problem. Management decision problems: These are the specific problems faced by the mangers of the decision makers of the company for taking the efficient decisions for expanding the business of the company in the target market of Australia. The specific activities that need to be performed by the decisions makers of the company or the mangers are need to be selected at the initial level of developing the plan for new business strategy or marketing strategy (Wang and Mao 2012). These are action oriented problems. As the solution of these problems, the actions or specific activities of the managers should be get as the output of the market research. In this case, the management decisions problems are: Should the supercenter concept will be useful in the Australian market? Should the promotional activities of the company be changed for the expansion in the new target market? Should the products be delivered in lower prices in the Australian market? What are the necessary steps to attract the customers in the competitive market of Australia? Marketing research problems: These problems are wider range of problems for understanding the consumer preferences and intension of purchasing the products of the company. These are the information oriented problems for focusing in the underlying causes related to the expansion of the business of the company in the new target market in Australia (Thomas 2013). In this case, the marketing research problems will be as following: To understand the customers perception and requirements in the new target market To determine the effectiveness of the different types of promotional activities in the target market To understand the demands of the products of the company, the price elasticity and impact of the sales and profits associated with the different levels of price changing in the Australian market To determine the current status of the retail business and the specific requirements of the customers in the target market in Australia Research Design: There are six steps in designing a marketing research. The steps are selecting an approach, identification of the required information, collection of the data, analyzing the collected data, understanding the outcome of the research and using the outcomes in the development of the marketing strategy (Al 2013). The six steps are discussed in the following section. Figure 1: Steps of marketing research developing (Source: Brown and Stowers 2013) Selection of an effective approach for the marketing research This is the first step in which a proper approach have to be selected for conducting the marketing research for expanding the business of Wal-mart in the new target market of Australia. In this context, the idea about the alternative approaches and their effectiveness should be understood and then the effective one have to be selected based on the present situation of the company as well as the environment of the target market (Uprichard 2013). There are three types of research approaches available for conducting the marketing research. Three option methodologies are conceivable in making an exploration outline. They are not fundamentally unrelated, but rather as a rule, the outline of an exploration arrangement is constrained to the utilization of one of the three. The principal methodology is the exploratory methodology (Chandra and Sharma 2013). This methodology requires that specific procedural guidelines must be taken after. Basically, the variable of interest, for example, value, message must be controlled and everybody partaking in the trial must have a known and equivalent possibility of being chosen (Bhadra 2012). In a business sector test, data identifying with the fundamental issue is gotten using a little scale reenacted program intended to test a particular exploration theory. The second approach of conducting the marketing research is the historical approach. In this methodology, dependence is set on past encounters in looking for answers for marketing issues. This research approach actualities are applicable just to the extent that they can be anticipated into what's to come. Luckily, in numerous territories of advertising, this should be possible with a decent arrangement of certainty. Certain sorts of changes, for example, populaces and salary circulation, come to fruition rather gradually (Novikov and Novikov 2013). The everyday impact of these progressions on promoting is verging on vague. Projections of future populace, gross national item, and customer obtaining force are for all intents and purposes idiot proof. Chronicled investigations of such variables as purchaser conduct, aggressive offering strategies, and merchants' purchasing rehearses tend additionally to be genuinely solid pointers of future conduct by these same advertising segments (Ca meron 2012). The third approach that can be utilized as a part of outlining a promoting research arrangement is the survey approach. In the review approach, marketing data is gathered either from perception or by poll or meeting. As opposed to the exploratory and authentic strategies, in which the information is pretty much straightforwardly identified with the issue, this approach essentially includes significantly more subjectivity and instinct on the examination issue than the other two approaches (Salaberry and Comajoan 2013). Reaching inferences from either perceptions of conduct or from the conclusions offered by a respondent make vital insig;1ts. The overview technique is adaptable. It can be adjusted to an examination outline. Thus, and on account of the troubles in making promoting tests and in gathering related authentic information, the overview methodology is the frequently utilized as a part of advertising exploration (Somekh and Lewin 2011). In this case, the survey and historical research approaches will be used for conducting the marketing research. The survey approach will be used for understanding the perceptions of the customers and historical approach will be used for understanding the environment of the Australian market. In this approach, the required information from the secondary resources available in the internet will be collected and used to fulfill the objectives of the marketing research (Chandra and Sharma 2013). Information Identification The consumer behavior, perception regarding the products and services of Wal-mart and the super center concepts, the price sensitivity of the target market and the competitive environment are the important information required for the market research. Data collection The data will be collected for the market research using the qualitative secondary data collection method from the research papers and available internet sources. Primary data will also be used in the market research; the quantitative primary data will be collected by conducting survey among the Australian population (Harrison and Reilly 2011). Data Analysis The data analysis will be done by using mathematical calculation for the quantitative data and critical thinking will be applied to analyze the qualitative data (Mitchell and Jolley 2013). Understanding The findings of the market research will be understood by comparing those with the theory and models of marketing strategy (Leedy and Ormrod 2013). Using the understandings Finally the marketing strategy of the company in the new target market in Australia will be developed by using the understanding through conducting the market research. Variables required to be investigated in the research study: Consumer behavior: The investigation of shoppers or the consumers helps firms and associations enhance their advertising methodologies by comprehension issues, for example, how the brain research of how purchasers think, feel, reason, and select between various choices (e.g., brands, items, and retailers); the brain science of how the shopper is impacted by his or her surroundings (e.g., society, family, signs, media) (Solomon, Russell-Bennett and Previte 2013). The conduct of buyers while shopping or settling on other showcasing choices and confinements in customer learning or data preparing capacities impact choices and showcasing result is essential for developing a marketing strategy. How shopper inspiration and choice procedures contrast between items that vary in their level of significance or interest that they involve for the customer; and how advertisers can adjust and enhance their promoting effort and showcasing techniques to all the more adequately achieve the shopper (Ea st, Wright and Vanhuele 2013). One "authority" meaning of customer conduct is "The investigation of people, gatherings, or associations and the procedures they use to choose, secure, utilize, and discard items, administrations, encounters, or thoughts to fulfill needs and the effects that these procedures have on the shopper and society." Although it is not important to retain this definition, it raises some valuable focuses: Conduct happens either for the individual, or with regards to a gathering (e.g., companions impact what sorts of garments a man wears) or an association (individuals at work settle on choices as to which items the firm ought to utilize) (Foxall 2014). Behavior of the consumers includes the utilization and transfer of items and in addition the investigation of how they are bought. Item utilize is frequently of extraordinary enthusiasm to the advertiser, since this may impact how an item is best situated or how we can energize expanded utilization. Since numerous natural issues result from item transfer (e.g., engine oil being sent into sewage frameworks to spare the reusing charge, or refuse heaping up at landfills) this is additionally a region of interest (East, Wright and Vanhuele 2013). Consumer behavior includes administrations and thoughts and additionally substantial items. The effect of customer conduct on society is likewise of significance. For instance, forceful showcasing of high fat sustenance, or forceful promoting of simple credit, may have genuine repercussions for the national wellbeing and economy (Morgan, Katsikeas and Vorhies 2012). Price Sensitivity: Price sensitivity (additionally called the value versatility of interest) is the extent to which value influences the sales of an item or administration. f interest for an item changes a great deal when its value changes a bit, it's protected to say that buyers of that item are extremely value delicate. This frequently is the situation for items or administrations for which there are numerous choices or when the item is basically a product. Obviously, the inverse is likewise valid: if there is a little change popular when costs change a considerable measure, the item is said to be less value touchy, or inelastic (East, Wright and Vanhuele 2013). This is frequently the case for items and administrations that individuals consider necessities and will buy at any cost. The nearness of couple of good substitutes, the riches and pay of the buyer, and client reliability are likewise calculates. Sooner or later, in any case, there is a cost at which interest for any great or administration will tumble to zero or close to zero (Berthon et al. 2012). The formula of calculating the price sensitivity is: Price Sensitivity = % Change in Quantity Purchased / % Change in Price. Customer perception regarding the company: It applies the idea of tangible discernment to promoting and publicizing. Pretty much as tangible discernment identifies with how people see and process tactile boosts through their five detects, buyer observation relates to how people structure sentiments about organizations and the stock they offer through the buys they make. Vendors apply buyer discernment hypothesis to decide how their clients see them. They likewise utilize shopper observation hypothesis to create showcasing and publicizing procedures proposed to hold current clients - and draw in new ones (East, Wright and Vanhuele 2013). While mass merchandisers, for example, Wal-Mart underscore low costs as an inborn ethicalness, upscale shippers endeavor to underline quality and worth for cash to speak to potential clients. Analysts at the School of Business Administration at LaSalle University and LeBow College of Business at Drexel University considered a few elements, including v alue discernment - whether buyers trusted they were being charged reasonable costs - in figuring out if online customers would make rehash buys through the same site (Menon et al. 2015). The analysts reasoned that value observation emphatically affected whether clients were fulfilled by their buys and whether they would make future buys. Two components that formed value observation were the apparent nature of the stock or administration being referred to and value examinations with shippers offering comparable stock or administrations. "It's great, and it's beneficial for you." Many buyers are acquainted with this expression often connected with sustenance promoting. Analysts from Marquette University, Louisiana State University and the University of Arkansas overviewed clients to decide how sustenance claims connected with nourishment influenced their view of that sustenance's healthful worth (Morgan, Katsikeas and Vorhies 2012). The specialists observed that purchasers tend to reject general, unsupported cases of improved sustenance, particularly concerning high wholesome quality for nourishments that are customarily seen as undesirable. The specialists likewise estimated that customers would exhibit a pattern toward applying more examination to sustenance guarantees and would request more particular data about the nourishments they buy. Situation of the target market and competition: The target market and competitor analysis is associated with a perspective of best practices to guide system and outline choices, benchmarking of the brand and client experience execution against the contenders. A comprehension of the business sector from a client experience perspective is also done in this stage. Target market examination ordinarily takes after our serious business prerequisites gathering process, where the business associations remove the abundance of industry information you have inside (Berthon et al. 2012). At that point perform master benchmarking and examinations of current levels of computerized client experience over the appropriate stages are finished. At that point the organization ought to likewise look at the commercial center, contenders, potential clients and outside powers changing your aggressive surroundings. The organizations for the most part do target business sector and contender examination before we lead up close and personal exploration with your clients (Solomon, Russell-Bennett and Previte 2013). A decent comprehension of the segment the business association work in, and the contenders, will create beginning thoughts for business open doors which the organization can investigate further through top to bottom client research. Qualitative Research: The method of qualitative research work has its capacity to give complex literary portrayals of how individuals encounter a given exploration issue. It gives data about the "human" side of an issue that is, the frequently conflicting practices, convictions, assessments, feelings, and connections of people. Subjective strategies are additionally powerful in distinguishing elusive components, for example, social standards, financial status, sexual orientation parts, ethnicity, and religion, whose part in the examination issue may not be promptly obvious (Klassen et al. 2012). At the point when utilized alongside quantitative strategies, subjective exploration can help us to decipher and better comprehend the intricate reality of a given circumstance and the ramifications of quantitative information. In spite of the fact that discoveries from subjective information can frequently be reached out to individuals with attributes like those in the study populace, picking up a rich and complex comprehension of a particular social connection or marvel normally outweighs evoking information that can be summed up to other geological ranges or populaces. In this sense, subjective exploration contrasts somewhat from experimental examination by and in large context (Harrison and Reilly 2011). The qualitative research work may be done using both the primary and secondary data of a research study. The different types of methods used in the qualitative primary research works are discussed in the section below. The three most basic subjective strategies, clarified in point of interest in their separate modules, are member perception, inside and out meetings, and center gatherings. Every technique is especially suited for getting a particular sort of information (Creswell et al. 2013). Participant perception is fitting for gathering information on actually happening practices in their standard connections. Inside and out meetings are ideal for gathering information on people's close to home histories, viewpoints, and encounters, especially when delicate points are being investigated. Focus groups are successful in evoking information on the social standards of a gathering and in creating wide diagrams of issues of worry to the social gatherings or subgroups spoke to (Eaton 2013). However, in this market research, these methods are not suitable for gathering the qualitative data. The qualitative data can also be gathered through the secondary resources. The information regarding the Australian market will be gathered through the collecting the qualitative data available in the internet resources or previous research papers. Quantitative Research (Survey): Online survey will be used for gathering the quantitative data of the market research. A questionnaire will be developed for collecting the feedbacks from the people of Australia, who are the target market for the new expansion of Wal-mart. The questionnaire will be send to the common people of the country who will be selected randomly through the e-mail. They will fill the online survey forms and the responses will be gathered by the researcher as the quantitative data which will be actually the number of given responses by the respondents in each of the questions options (Gornall 2011). The questions of the survey will have some alternative options. The respondents will just click on the choice of them and the data will be stored at the server of the company. Questionnaire for Survey: Please select your gender Male Female Please select your age group 21-30 years 31-40 years 41-50 years Above 50 years Please select your level of agreement (out of five) You are satisfied with product and services of the available retailers 1 2 3 4 5 You like the concept of supercenters 1 2 3 4 5 You like to shop the basic home requirements from the super centers 1 2 3 4 5 You like to buy the luxury products from the super centers 1 2 3 4 5 You are attracted to the specialty shops of the supermarkets 1 2 3 4 5 You prefer lower prices of the daily required products 1 2 3 4 5 You are happy with the customer services of the existing retail industries 1 2 3 4 5 You are aware about the product and services of Wal-mart 1 2 3 4 5 You will be glad to have exciting offers and services from Wal-mart 1 2 3 4 5 Sampling plan: Sampling is the procedure of selecting a number of populations among the whole population available in the area of research study. According to Marjanovic (2016), the greater sample size is the cause of better result of the research study. Depending on the types of research and available populations in the research area, the method of sampling should be selected for getting the superior result. There are two types of sampling methods for selecting the sample population for the survey among the target population (Alvesson and Sandberg 2013). The two methods are probability sampling method and non-probability sampling method. In the probability sampling method, the population is selected without giving any precedence to any of the target population. Each of the object or people of the whole target population is get the same level of priority for getting selected for the research study. Some population among the whole is selected randomly using the methods of probability theory (Brown and Stowers 2013). On the other hand, the non-probability sampling method is the process of selected an amount of target population by the choice of the people who are conducting the research. Here the sample population is selected on the basis of some specific criteria. In this case, the research study is about the understanding of the perception of the people of Australia regarding the business expansion of Wal-Mart. In this particular research study, the sample population should be selected without giving any precedence to anybody (Silverman, 2016). Therefore, the sample selection of this market research will be done by using the probability sampling technique. The random selection process of the probability theory will be used for this market research (Ahram 2011). Some of the common people of Australia will be selected as the sample population of the survey that will be conducted among them for understanding their viewpoints regarding the company, their requirements and the expectations from the company. Conclusion: This paper was about the strategy development for conducting a market research before developing a marketing strategy for expanding the business of Wal-mart in the Australian market. The strategy developed for the market research will help the company to understand the present situation of the target market, the perception of the target customers about the product and services of the company. The research approach, data collection procedure all have been discussed in this paper. A questionnaire also has been designed in this paper which will be used for gathering the quantitative data of the market research. 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