The Chatbot Revolution Why Resistance Is Futile With Larry Kim

The Chatbot Revolution Why Resistance Is Futile With Larry Kim When someone says, â€Å"chatbot,† do shivers go down your spine? Or, does a big grin cover your face? If chatbots are annoying and an invasion of privacy, why are so many people engaging with this technology? More than 25% of the world’s population is using message apps, and 71% of people use messaging apps for customer assistance. People want their problems solved quickly via personal experience. Enter chatbots. Exit traditional, one-way marketing, such as email, landing pages for Web forms, and blog posts. At least that’s what today’s guest believes. Larry Kim is the CEO of MobileMonkey, a messenger marketing platform. He describes chatbots, their benefits to marketers, and ways to utilize them. He shares how such technology will alter how we think about content creation, calls to action, and customer experiences. Chatbot Definition: Forget Siri or Alexa; think about chatbots as the top of the funnel, marketing, lead acquisition, nurturing, and conversion technology Chat marketing lets you push notifications to collect emails addresses to send newsletters and other content; get people to subscribe to your channel Messages vs. Emails: Differences include lack of response and interaction Typical open rate for emails is 5-10%, so 90-95% of people aren’t engaging; open rates for chat marketing are 70-80%, and click rates are 10-20% Use advertising to get people to click on an ad that takes them into a chat session, not to your Website Marketers should change how they engage with customers; create personalized experiences where chatbots come in to help with back-and-forth interactions Conventional marketing is based on assumptions made about the audience; chat removes assumptions by asking questions Companies doing online advertising should use Click-to-Messenger Ads; customer clicks the button to subscribe to messaging with your company Website chat where a box in the corner pops up to offer help is not new; most companies fail using it because it’s hard to have someone on-call to chat Chatbots offer Tier 1 support to handle certain questions and respond with user-provided content; create chat content and assign keyword triggers Reciprocal Concessions: If a  customer believes you’re being helpful to them, they’re more likely to buy from you Identify information customers want; post stories or declarative content, then post a conversation starter to spark them to share their opinions and thoughts Links: MobileMonkey Larry Kim on Twitter Larry Kim on Inc.com BI Intelligence HubSpot WordStream MailChimp Marketo Autopilot AdWords WhatsApp Messenger Instagram Write a review on iTunes and send a screenshot of it to receive a cool swag bag! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Larry Kim: â€Å"I truly believe that messaging is the future. People already overwhelmingly prefer messaging for communication, but yet businesses haven’t figured this out.† â€Å"What you should be thinking about when you think chatbots is it’s the top of the funnel, marketing, lead acquisition, nurturing, and conversion technology.† â€Å"But the messages aren’t just emails. Emails are stupid. You can’t respond to them. They’re not very interactive.† â€Å"Users are okay with and actually covet communications with the companies and brands that they care about through messaging.†